Happy Talkative Tuesday everyone + for those who have snow – HAPPY SNOW DAY!
I am so excited to share my new LOGO with you all today! It’s been out for a few weeks now, but I wanted to actually take the time and show you guys the process that went behind the making of the new logo.
For a little while now I had been admiring so many fresh and clean looks of calligraphy and hand lettering posts on Instagram. I kept telling myself – “Heather you DON’T need a new logo right now because you HAVE one” and I DID have one and a AMAZING one that was designed by a close friend of mine. There was nothing wrong with it and still isn’t, but my business ‘look’ started to grow away from the old logo. And at the time a few years ago, I would say my business was a bit different. As my life/business moved on and I started to branch into feeling a solid pull in the direction I wanted to go with this new look. I was growing into MY style and this gorgeous look of a hand-lettered and crafted logo would fit for my business.
Well, the thing was that I didn’t know ANYONE who did this crazy-amazing work! So, naturally I looked for people who knew the craft on Instagram (yes Instagram). I searched hash-tags galore! Finally, I stumbled upon Ashley Bush. I started following her and loved every single post I saw on her feed. She’s a lady of Christ, a momma, a wife, and to me she seemed like a friend of mine already and I had not even spoken a word to her in my life!
So, I contacted her through her website asking typical questions about having a logo designed and what the process is. She almost immediately messaged me back. I was EXCITED because everything she said FIT with what I wanted to do. Not to mention – having her design my logo was the easiest and one of the fastest processes EVER! She literally had it finished within a weeks time.
She was VERY professional and knew how to communicate to a crazy person who can never make up her mind (me). She sent me different looks with different meanings and even examples of what it would look on my website.
This was NOT a process I wanted to rush and she didn’t rush me one bit. I knew the price I was paying was for her to do X amount of work in X amount of time and that was FINE! If we were to go over that – I would have kept paying. She is worth every. penny. But we didn’t go over that. Again, in less than a weeks time she was able to captivate everything I was looking for in this design.
Sure, it would have been easier to go buy or download a fancy font and make my own logo. I do graphic design myself, but it wouldn’t be the same and I am NO master calligrapher by any means. I think the last time I held a nib was in the 9th grade. I wanted my name “Heather Chipps” to have FEELING and EMOTION. To say just that “Heather Chipps Photography” and be a part of my brand.
If you’re looking for a Calligraphy Designer and Hand Lettering please consider working with Ashley.
She NAILED it.
Below is something I put together to give you a small glance at some of the thought process and choices I made for the new look/logo. The colors I choose were because they keep reappearing in so many places in my life. TEAL IS MY LOVE! And I never liked gold until my husband but a gorgeous gold and silver engagement ring on my finger. And peach just makes me happy. So these colors are my heart and soul. There is a reason for every little detail.
So when you’re looking at trying to figure you brand out – look for things the matter to you in life – that are a part of you. It becomes your identity and being authentic is the best thing you can do when running a business.